Speaking

Zana is a leadership transformation expert with years of corporate and entrepreneurial experience. She empowers leaders to embrace change, adopt a bold mindset, and take decisive risks to succeed in complexity.

Her mission? To help you change the game, love the challenge, and turn uncertainty into limitless opportunity.

What’s it like working with Zana?

  • "Zana recently spoke at a leadership development event at our business Capgemini, and her contribution was invaluable. She captivated the audience with her depth of knowledge and engaging speaking style. Her ability to communicate complex ideas in a clear and accessible manner truly resonated with our audience. Zana not only shared valuable insights but also inspired our audience to delve deeper into the subject matter and explore new perspectives. I wholeheartedly endorse Zana as she would undoubtedly enhance the quality and success of any future engagement."

    Clayton Mace / APAC HR Director at Capgemini Engineering

  • "If you aim to lead with authenticity and purpose, ready to elevate your personal leadership to a new, bolder level through a transformative journey of self-discovery and growth, engage Zana. It might not be comfortable, but it will surely be powerful, pushing you out of your comfort zone to where you are destined to be. Expect entertainment, fun, and a meaningful shift in your leadership. Zana possesses remarkable talent for turning the concept of “Change” into a powerful opportunity for “Chance”. Zana's engaging storytelling not only provide direction but also inspire action and transformation."

    Martina Bonevski / Sandoz OTC & Trade Head Croatia and Slovenia  

  • "Zana recently spoke at a leadership team meeting in UniCredit Bulbank and her speech was highly appreciated by all our leaders. Zana delivered an inspiring presentation which she left to the audience a plenty of leadership wisdom and food for thought about changes, chances and our role as leaders. Moreover, she managed to keep the attention and energy of the audience very high during the whole speech and made each of our leaders leave the room with important takeaways. Weeks after the event is over, her name is often quoted by the colleagues that keep reminding of key learnings and applying them in their practice."

    Andrea Tognetti / P&C Head and Management Board Member at UniCredit Bulbank 

  • "Participating in Zana's session in the middle of 2022 was an absolute delight, surpassing all my expectations. Right from the start, Zana's effortlessly engaging communication style and unwavering reliability created an atmosphere conducive to an outstanding Boldness session, brimming with insightful and inspiring messages.I wholeheartedly recommend Zana to anyone in search of professional growth and development. Additionally, for companies aiming to unlock the full potential of their teams, Zana's workshops and conferences are invaluable resources."

    Sonia Cardoso / Global Deputy Head of Talent Acquisition & Talent Attraction at Capgemini Engineering 

  • "Zana recently spoke at a People and Culture Heads event at our yearly Central East Europe meeting and delivered a captivating presentation on The Game of Change (and How to Play it Boldly). She speaks with an ease and can address audience in all organisational levels. She managed to integrate well, our corporate direction and ambition into the framework of her presentation. After this experience, I wholeheartedly endorse Zana as a speaker for any event or programme."

    Ronald Sudic / P&C Head and Management Board Member at UniCredit BiH

About Zana: Leadership Transformation Expert

Who Is Zana?

A visionary leadership transformation expert turning uncertainty into opportunity. Zana empowers leaders to embrace change, adopt bold mindsets, and take decisive risks that drive success—especially when it matters most.

With her unique ability to forge bolder individual and collective leadership, Zana excels at guiding organisations through complexity and volatility, helping leaders navigate change, foster innovation, and achieve meaningful results.

Clients describe her approach as inspiring and pragmatic at the same time. She creates safe yet challenging spaces where transformation happens naturally. Her intuitive, energetic style cuts through complexity to address root causes with transparency and passion.

  • Zana Goic Petricevic

    What’s Her Background?

    Zana brings nearly two decades of experience as both a corporate manager and an entrepreneur to her professional endeavours. Initially grounded in corporate communications and marketing within the oil & gas and pharmaceutical sectors, she utilised this foundation to make a seamless transition into leadership development. Today, she engages C-suite leaders globally with her compelling talks and transformative leadership programmes.

  • Zana Goic Petricevic

    What’s Her Focus?

    Zana collaborates with senior and top management across a diverse array of sectors, including big tech, banking, pharmaceuticals, the Big Four, engineering, and technology. As an international leadership coach, consultant, mentor, keynote speaker, and writer, Zana advocates for the transformative power of bold conversations. These discussions form the cornerstone of her work with executives, C-suite leaders, and leadership teams worldwide, spanning Europe, the UK, the USA, and the Asia-Pacific region.

  • Zana Goic Petricevic

    What Else about Zana?

    Zana is the founder of Bold Leadership Culture, an EU and UK-based company that delivers leadership development solutions across the globe. She authored "Bold Reinvented: Next Level Leading with Courage, Consciousness, and Conviction," centred around The SOUL Framework®—her trademarked leadership model that anchors numerous coaching programmes offered globally. Her second book, "Leading on the Edge: The Bold Art of Being More Irrational and Less Mediocre," further explores her unique approach to leadership.

How Zana Can Help You

Through dynamic keynotes and comprehensive leadership development programmes, Zana helps organisations and leaders embrace change, cultivate bold mindsets, and take the decisive risks needed to thrive in today's challenging business landscape.

Why you should book her? Watch video.

Zana's Most Sought-After Keynotes

  • The Game of Change or How to Be a Bold Player cover

    The Game of Change or How to Be a Bold Player

    Download PDF
  • The Culture of Boldness or How to Put Skin in the Game cover

    The Culture of Boldness or How to Put Skin in the Game

    Download PDF
  • Leading on the Edge or How to Not Be Mediocre Whatever You Do cover

    Leading on the Edge or How to Not Be Mediocre Whatever You Do

    Download PDF
  • Relational Boldness or How to Scale Leadership by Not Walking Alone cover

    Relational Boldness or How to Scale Leadership by Not Walking Alone

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How to Work with Zana

  • Keynotes, internal and external conferences, fireside chats, workshops. Whatever format you need, Zana delivers powerful leadership insights that inspire action.

  • Available globally, both in-person and online. Zana brings the same transformative energy to your boardroom as she does to virtual environments across time zones.

  • Enhance your event by providing attendees with Zana's thought leadership. "Bold Reinvented" and "Leading on the Edge" extend the impact of her message long after she leaves the stage.

  • Exclusive access to Zana's follow-up educational videos reinforces key concepts and provides practical application strategies. Get a sneak peek into how these resources sustain momentum and drive lasting change. Watch the video for the first few seconds….

Discover Your Bold Potential